Poliform New Arrivals Salone del Mobile 2023

One of the main protagonists of the 2023 Milan Design Week was Poliform, an Italian company specialized in producing high-end furniture for both residential and public spaces. Poliform introduced a series of innovations that reflect its constant research for excellence and innovation in design, but it certainly surprised everyone by presenting its first outdoor collection, expanding its field of action towards new horizons and giving customers the possibility to enjoy the same quality, comfort, and elegance even in outdoor spaces.

The 2023 Milan Design Week was, therefore, an opportunity for Poliform to enter the world of outdoor furniture. Each element of the collection was designed with the goal of creating a welcoming and comfortable atmosphere, while at the same time elegant and sophisticated. Thus, the Magnolia collection by Emmanuel Gallina was born, inspired by the world of nature and composed of a sofa, armchair, chair, day bed, and sunbed, and the Ketch line for which Jean-Marie Massaud was influenced by the world of yachting.

Guided by the new direction taken by the company, Marcel Wanders wanted to bring the iconic style of the Mad collection to an outdoor collection. The goal is to extend the beauty that Poliform brings to indoor spaces, also to the outside, and thus created the Mad Out collection, which includes a sofa, armchair, and coffee table. To the already mentioned products, many other proposals have been added to live outdoors such as the Soori day lounge and the Land kitchen.

Poliform did not disappoint expectations even for the indoor collection: at the 2023 Milan Design Week, the Sunday upholstery collection, consisting of a sofa and armchair, the Westside Soft seating system, the Code system, and the Monolith table, available both in indoor and outdoor versions were introduced. All elements of the collection are made of high-quality materials and are available in different finishes to adapt to any style and needs.